From Secrets by Jonatan Harris:
Secrets are the most powerful things, but you have to guard them carefully because people will try to rip them from you. People hate secrets they don’t own, and they’ll try to expose them, dilute them, mock them, and make them seem banal. […] If you have a secret — especially a secret that’s fueling your work — you must learn to protect it, because that secret is your best source of energy.
Secrets hide tremendous beauty, and a good way to create something beautiful is to uncover a secret and state it. Often the most beautiful secrets are the secrets that everybody knows but that nobody has realized they know. These are the secrets that hide in plain view. They are powerful because they already exist inside of each of us, so revealing them is like revealing to people a part of themselves.